The 100th
Collection
Spring /26
Chapter ll

A hundred! It echoes in the mind, with waves of “mathematics” flowing through it.

If lately we release 8–9 collections per year, each with an average of 20–25 new models, that makes about 200 new pieces a year. Multiply that by 15 years of work… and you get “around” 3000…

No. Not just clothes.

But something like our own “children,” for whom—before sending them out into the world—you take responsibility: that they wear well, that they won’t feel lonely, that they bring joy, that they collect compliments and create a sense of confidence for the one who trusts us.

Was this “hundred” all just rainbows and unicorns? Were victories always bursting like sparkling foam? Did everyone just applaud and admire?

Oh no, my friend (and sisters), no.

We marched through warmth and cold alike. Sometimes we had to swallow such bitter “failures” that somewhere deep inside, there’d bubble up a желание to just go work a 9-to-5 job and leave everything that annoys you behind the door at 5:01 PM.

But here… you close the door, and before you even climb into your car, all the “ohs and uhs,” all the “what do we do and how do we solve this?” are already comfortably seated beside you.

If I said those hundred collections just “flew by in a blink,” I’d be lying terribly. It’s perhaps like raising a child—everyone around you says: “My, how time flies! Look at him now, already a grown man!”

If you asked me what it felt like to blow out that solid three-digit number—well, let me tell you—

WOW. It really hit me in the head. Even though there wasn’t much time to reflect, and one persistent thought kept buzzing like a fly—“just hope the smoke doesn’t trigger the fire alarm in the workshop”—I blew it out with a very good feeling in my heart:

WE DID IT. We achieved what I never even dared to dream of.

We grew into maturity.

— V.