Summer OCCASIONS ’25

A COLLECTION FOR LADIES.

And this time, the “dedication” is not accidental. Because in everyday life we are often more “mothers,” “wives,” “colleagues,” “cooks and bakers,” caretakers of our homes — than Ladies standing tall in high heels. But during celebrations and the most beautiful moments of life, we turn our feminine steering wheel away from routine and have the chance to shine in our most graceful and elegant essence.

After a three-year break, we are returning to a Summer occasionwear collection. WHY?

As our warm-season collections leaned strongly toward a vacation-inspired aesthetic, we kept being “buzzed” with questions: “Do you have something dressier, V.? Something suitable for warm weather — but not for the lake, the seaside, the terrace, or a forest hike?”

Last Summer, those comments were fair — in the beautiful Safari Summer ’24 collection, there truly wasn’t a single piece you could wear to a celebration with your head held high.

So this year, responding to your needs, we focused on creating a concentrated collection designed not only for special occasions, but also with pieces that, once the celebration is over, can be reinterpreted for refined everyday looks. One shot — two birds.

And in general, I truly believe every wardrobe should hold at least one slightly more formal suit — something you can slip into when you want to feel a little more elevated than usual.

So even if you don’t have any celebrations planned for the approaching little Summer, don’t rush to close your eyes to this soon-to-be-released collection. Perhaps within its pastel-frozen moments you’ll find something that can turn even an ordinary day into a celebration.

Let’s not forget: beyond all the “mother-baker-cook-household manager-cleaner-etc.” roles — we are LADIES.

Not long to wait,
V.