Who are we?

I am Viktorija.

Founder and creative director of V&V. From the very first, tentative steps of this brand, I knew it would be more than just clothes. It was a vision—a philosophy—crafted to help every woman feel truly special, every day. And it seems, I’ve managed to bring that vision to life.

Each morning, as I step into a new day filled with its own set of challenges and responsibilities, I carry with me not only a sense of purpose but the quiet confidence that comes from wearing something thoughtfully chosen. A well-balanced outfit that empowers me, no matter where the day leads.

The idea for V&V came to me at a moment when my life was about to change forever—I found out I was going to be a mother.
In 2010, as I embraced the unknown world of motherhood with Dominykas in my arms, I also gently nurtured my brand, which was taking its first steps alongside me. I often joke that I have “twins” in life—one human and one business—and I’ve raised them both with equal care. Always mindful, always with love, but constantly aware of the delicate balance I had to maintain.

As our family grew with the arrival of Patricija and Mykolas, life took on a new, beautiful rhythm.
Together with my husband, we became parents of many.

And just when we thought our family was complete, along came Ego, our playful German Shepherd. He tore up the white curtains, and with his big brown eyes, reminded us of the most important lesson of all: “I hope there’s enough love for me, too.”

It’s in these moments—the quiet lessons, the love shared—that I find the inspiration for everything I do. And I carry that inspiration into V&V, with the same care, thoughtfulness, and passion I’ve given to my family.

I believe that a happy, smiling, and self-confident Mother and Wife is the foundation of a strong and joy-filled family.

Am I being philosophical?

Yes. We are creators of clothing, not emotions. But over the past ten years of designing collections, we’ve come to realize that we feel strongest when we blend these two “seemingly so different” categories into one. And on a small plate, we present to you a brand that proudly carries the “Life & Wardrobe philosophy” symbol.