Midsummer MILKSHAKE ’23

WHY WILL EVERYTHING BE THIS WAY?

The moment a thought sweeter than honey first settled comfortably into my round little head — “Now we’re going to create SUMMER!” — I soon found myself sitting with a ticking question mark in my mind:

“Should we release two Summer drops, or make one big Summer splash and dedicate the second one to Midsummer?”

For a long time, I didn’t know.

I even needed a little “help from the audience.”

And do you remember what you suggested back then?

That the warm season of 2023 should be devoted to a soft-toned Summer and a deliciously colored “Milkshake.”

With our signature color calmness and non-firework shades.

Many opinions are truly better than one.

So all that was left was to roll up our sleeves.

Soon, I was already flipping through a pastel palette of the “tastiest” colors between my fingers.

As I selected the pieces earning their tickets into the mini collection, created their names, and refined the photoshoot vision — I smiled a lot.

Because my work was tickled by the feeling that I was cradling a fully awakened Summer in my arms.

And my mouth tasted sweet, even though I swear I wasn’t overindulging in “treats.”

Sweeten yourselves too —

The peak of Summer adventures is wagging its tail right in front of your nose.

V.